[Chinese shoes Network - shoe world GUIDE] a brand is a promise, a man talk "Care" brand to do the same. You just listen to those who say to the consumer's brand slogan in real business activities to honor, and your brand naturally live in the minds of consumers. As we all know, since the beginning of 2010, the local sporting goods enterprises to enter the growth bottleneck, on the one hand it is the channel expansion fatigue, on the other hand is a substantial increase in inventories; on the contrary, foreign brands but still maintained good growth. Many people will say that they have a strong Nike brand equity, and sports resources is extremely rich, but with the growing spending power of the Ch cheap jordans for sale mens inese people to enhance the future will be dominated by foreign brands. Indeed, from a certain point of view, in China, the scale of the sports brand too much, and serious homogenization; and in the global market outside China, you can hardly see the same situation, both past and present. As far as I observed, the pattern of the world's sporting goods market has such three characteristics: First, the global sports brand substantially from sports power, such as Nike, Adidas America and Germany; Second, in developed countries, basically have 3- Under the long-tailed three articles in the field of professional sports, there is a long long tail, by a number of small and medium sized professional brand Retro jordans for sale control, and also; 5 scale local brands, such as Japan, YY, France and other big cock We have to make a smaller tail. Such as running the New-Balance, Tai Nika, Outdoors The NorthFace, board class limit of Vans, surfing O'Neil and so on. Thus, the basic trend of the future of Chinese sports goods market, my judgment is that with China's market size, growth potential, diversity of consumer demand point of view, there will be possible with Nike, Adidas, at the world's few local brands He survived, and some will continue in the area of ??the Red Sea in casual clothing grappling to survive, the rest, if you adhere to the movement route, it must be done in conjunction with a particular professional spor Cheap air jordan 12 for sale online free shipping ts into more segments of the market; however, due to cultural tradition of China's current education system and heavy paper light weapons, the market demand requires a slow process of accumulation, go this route in the short term more difficult to want to do the General Assembly. And if you take the current route, you need to highly personalized marketing, brand positioning and innovative way. Back to the topic, I would like to remind everybody sporting goods business leaders, who, without their finest hour. After you envy when Nike made and come from behind so-called brand, have not considered in the end that is what brand investment (note the "investment" investment, rather than "spending" Cost; cheap foamposites ? Not quibble, but different cognitive different results) in good times, the high growth rate of a handsome cover a hundred ugly, when poor year for it? by "Pa Edition" by "CCTV5 + Sponsorship Resources" saturation attack may create in the past, so rely on What is going to win the future? Yes, live is the last word, but the problem is that the money did not spend less, but there is no brand value growth, experiencing a collective clear inventory, meet rising manufacturing and distribution costs, there is no possibility for a change Ideas for species living law? Some people say that science Nike is a dead end, not law, but have you noticed that Nike at every step by the city to beat us one by one, cheap jordans for sale it is the things you do not want to learn. For example, local brands are now talking about "sports marketing", not to mention signing blindness campaign resources, just "sheep-style management" paid after signed the contract, it is enough to allow you to spend a lot of waste out half. You are not athletes who spend effort, not to give the necessary attention to the development of sports, even reluctant to brains in communication with sports enthusiasts, the only chance you want exposure, just picked peaches leave, then there What is the reason to complain others took your money do not say hello? There is no reason to complain of consumers despise How about you? 2011, Nike engaged in a campaign the cheap jordan shoes for men me, "With the movement ......", in addition to integrated advertising, the climax of the activities of 80,000 people in Shanghai Stadium, "Nike sink." Visited friends, whether it is sports officials or the media reporter or sports fans, we have given a good evaluation. Fierce look, Nike theme to promote public welfare and even some taste, because it is involved in the movement of young people in the call, this is the leading brand in the dry matter. In fact, weekdays, Nike made a single field of investment activity can be millions of budget, and local enterprises compared to its more willing to spend money on consumer experience, spent on creative manufacturing news content; again Check out our comm cheap jordans online on large ones is a little out of money to do the activities, more budget basically gave the media. Of course, you can say that we live in different stages of the Nike brand recognition is more important than the consumer experience. You can do several billion business, and the primitive accumulation stage is long past, you need to stop and think about it, in the end is to do the so-called brand business, still wore a hat selling brand shoes? Earn more wealth can not be taken to another world, then you can leave anything to this world? Now you all want to be the boss, so please come up with the courage to boss, the boss to do the right thing. do the brand seemingly complex theories of various model Retro jordans for sale s of various genres sky to fly, in fact, put it bluntly, a brand is a promise, a man talk "Care" brand to do the same. You just listen to those who say to the consumer's brand slogan in real business activities to honor, and your brand naturally live in the minds of consumers. Such as Li Ning said, "let change happen", then you should put resources into it, as some kind of change in the pan movement of consumers to pay their own efforts! Such as Anta said "never stop", since you are the sponsor of the CBA league There is no initiative is to encourage local players to "never stop, to scale new heights" it? Xtep said, "so that movement different", in addition to Nicholas Tse and Villarreal all the pla Cheap air jordans for sale yers together at TVC which ground cheerful play outside, you bring God and God horse sports horse different? Pick said "I can play", in addition to holding a handful of NBA players and NBA court in place billboards with advertising in the CCTV vote, you can also all day playing with those kids playing street ball point what? Four years ago, Obama said, "Change", reads thus, also put the word you give local enterprises, taking advantage of the foundation under our house and room for growth are pretty good case, and quickly change it, or really late . Although Li Ning was not so good, but do not write it "change" as negative examples, on the contrary, this initiative to change the consciousness of w Cheap air jordan 12 taxi for sale online free shipping hat many brands lack. this writing, no intention to criticize, but the trigger, right and wrong, forgive me for possible problems. (Chinese shoes Network - the most authoritative and most professional shoe Information Centre, shoes World Tribune microblogging)Since Brooks's own retro running shoes Chariot engraved, and many have teamed up to launch a joint color tide shop. This time will extend the olive branch to the famous British shoe store Hanon, to create a new Scotch this spring, Bonnet Chariot color. The joint color inspiration drawing from the traditional Scottish Scotch bonnet pepper and 19 actual popular Tam o 'Shanter hat by fire red, green, and grey suede showing color inspiration. It is reported that the color will be on sale in the Hanon holiday from February 7th, priced at 90 pounds. immediately download and install the artifact to grab a shoe artifact APP-- when the guest artifact!! WeChat search "dunkhome", open the WeChat service number to the lower right corner can be downloaded and installed!! When passengers identified fiery line, to support the fight against fake ma!! source: HB shoes boutique bait to commemorate the Golden State Warriors with 73 wins break dusty already a long time of the NBA's best regular season record, is in San Francisco to open new store bait, is particularly last year has released a bait x ASICs Gel Lyte V splash City Series increased this pair of "73-9" joint color. Shoes to symbolize the warriors of blue and gold and black as the main color and cut in the upper position "73-9" words reveal memorial significance. And the shoe pad is also printed with a special design of the basketball logo echo theme. In the increasingly fierce battle against the NBA arena, want to break the 73 wins Warriors record, I do not know how many years to wait! Currently the shoe can be purchased through the BAIT online shop, priced at $$160. 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