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Recently, a huge photog cheap jordan shoes for men raph depicting broke past the kind of atmosphere. People began to stop and watch, and foreign sports stars hand-drawn picture, it is "not impossible" series of activities Adidas latest. When a reporter through the underground passage, a dramatic scene took place. A young woman standing next to David Beckham giant photos, reluctant to leave, and finally pulled under the friend was able to leave again. beat Nike, Li Ning, Adidas won the last seat on a precious partner of the Beijing 2008 Olympic Games, and thereafter, the adidas Group include the formation of a global and local expert team of professionals, the use of existing The best resources for development and management of the Olympic project. "Adidas hopes to become China's first brand in 2008, 2010 China sales reached ? 1 billion. China and Japan, the two regions will become the second largest market after North America. "Mr. Heiner Adidas global president referred cheap jordans online to his blueprint of his face revealing a dash of excitement. "at all to fight for" It is reported that Adidas has created a "design center in Asia," the development of sports apparel souvenirs with China and India and the Adidas logo LOGO double, These Olympic licensed products are designed, it will inject more Chinese elements. Adidas Olympic project manager Erica told reporters: "Adidas for the Beijing 2008 Olympic custom tailored products, equipment and technology." Now, in the Adidas store in China with a rich cultural atmosphere of "wind forest" T-shirts have been put on the counter. in the future for a long period of time, China will become the focus of adidas to the world of work in Asia within. Heiner in the interview with this reporter, said that 2007 is a crucial year for the preparations for the Beijing Olympics, the same terms for Adidas also need active for 08 Olympic fully prepared to do. Hainer said: Cheap air jordan 12 taxi for sale online free shipping "This year's Women's World Cup and the World Special Olympics are the two major sports event held in China, as Beijing Olympic partners we uphold the tradition, to become the two major events official partner of the Olympic Games we will take before these two major world events for the upcoming Beijing 2008 Olympic Games and lay a solid foundation. " In addition to the establishment of the "Asian Design Center" in the next 500 days, Adidas also jointly organized with the Beijing Olympic Organizing Committee receiving awards design competition aimed at "Let the Chinese athletes on the podium at the Beijing Olympics on, put on ethnic characteristics, brought together the wisdom of the Chinese people dress. " A person Adidas particularly stressed to reporters: "This design competition will be fully completed by the Chinese people involved, assessed by an expert panel, select the best piece of work shortlisted." Prior to thi Retro jordans for sale s, adidas with 1.3 billion yuan in the bid price, occupied the Beijing Olympic partners 08 seats, far more than the 10 billion Ning psychological bottom line. Beijing Sports University, an expert told reporters that whether it is Nike, Adidas or China's Li Ning, their executives have on different occasions showed a desire for the Asian market. For the Asian market eager to expand international business and the urgent hope to the world China's domestic enterprises, the Beijing 2008 Olympic partner title will undoubtedly become the focus of their contention. For Adidas, 1.3 billion worth such a price in the end? For this problem, Heiner euphemistically said: "The Olympic Games is the world's largest and most exciting sporting event, first held in 2008 in China, which will provide a unique Adidas platform, and then in China and throughout Asia to establish Adidas brand image and business, we'll do whatever it takes to fight f cheap foamposites or this right. " Olympic complex with the World Cup in Germany last year made brilliant achievements, as well as with the United States to achieve a sharp successful integration step, the latest financial data show Adidas, Adidas last year achieved sales of 10 billion euros, creating a new historical high. mileage at 80 years of growth in participation in the Olympic Games and other major events has been an important strategy for Adidas. Adidas in hand with the Olympics dates back to the last century, the 1928 Amsterdam Olympics, Adidas founder Adi? Mr. Dassler for the players produced a first product, and since then, adidas and the Olympic Games began 80 years of cooperation. It was also during that time, Adidas and establish a "leader" of the image in the world sports brand camp, it is precisely because Adidas continuous efforts and innovation, the world economy and sports industry sports development of the industry Retro jordans for sale was showing a thriving scene. In those days, "function first" is the company's main theme, "giving athletes the best" has become the company's slogan. "The Olympic Games athletes each won Adi people have devoted this technology beyond the concept." Olympic expert told reporters about the history. "Promotion model 'pyramid' model, the establishment of long-term cooperative relationship with sports teams, elite athletes to sports shoes, and so complimentary of this series of acts, created the Adidas sports marketing history in numerous first time." but since the 1970s, in the United States running sports craze is a serious setback after the newborn rival Nike, Adidas has experienced a long "Lost Journey", has become a classic American sports industry management failure in Books Case. Data show that the end of the Beijing 2008 Olympic Games period, China's sports industry output will reach nearly 30 billion yuan, because o Cheap air jordan 12 for sale online free shipping f the rapid development of the Asian sports industry, especially in the vast Chinese market prospects, Adidas began making break from the past, it lost out, and the planning and layout of the new strategy among German rigorous, calm and cool thinking to expect to win back the honor and dignity of the past, from fast to win in the Chinese market. China policy on this road, Adidas rival Nike is not one, there is also the impact from China's national brand Li Ning in the Chinese market. However, placed in front of the Adidas road is not flat, in addition to Nike, China's national brand Li Ning --- remarkable performance. A recent regional survey, we also found that Chinese consumers participate in the Olympic sponsor companies among the Li Ning brand awareness is highest. While the Olympics have not been sponsored, "license", but Li Ning adopted a "Quxianjiuguo" marketing strategy. Cooperation with CCTV sports channel, so cheap jordans for sale that all relevant staff are wearing clothes with Li Ning logo. In addition, Li Ning recently also became the 2008 and 2010 Olympics official delegation of Swedish clothing suppliers. After this, Li Ning have both men and women's basketball in Spain, Argentina Basketball Association, NBA, the Sudan track and field team and other sports resources, its international team has added weight to this important Olympic Delegation of Sweden. how to win in this fierce competition, Adidas almost "brave" marketing strategy practice of "Impossible is Nothing" slogan. ending with the Chinese Football Association after the sponsorship of the Chinese football on the contract, Adidas then advance into contact with the Chinese Football Association in 2004, hoping to continue to be a Chinese football sponsor. Although the price tag, the Nike brand is also actively involved at this time, and the Chinese Football Association to open a high pri Cheap air jordans for sale ce to attract attention, but Adidas football after China market trends in the coming years to conduct a comprehensive analysis and forecasting, and ultimately out of the 500 million yuan of The six-year sponsorship deal in football bag. Meanwhile, the return of Adi available to greatly increase than before, including in China's advertising team competition venues, shirts copyright. After Adidas sponsored elite athletes to follow their own traditions and sports teams, a lapse of less than a year, had a record investment to 200 million yuan of funds and in-kind sponsorship China national volleyball team, time is up to five years. This figure is the national volleyball team a few times in the past to accept sponsorship, which is the history of Adidas Volleyball largest sum. 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